It’s 4am and your bedroom has been lit up by the faint glow from your phone screen.
Another email notification, another order.
Worldwide shipping seemed like a great idea at the time until you realised you’d be getting orders from Australia in the early hours of the morning.
Still, this is a good problem to have right? Round the clock purchases, your store is blowing up. But managing this order fulfilment pipeline has become the biggest part of your role.
It’d be great to get back to product development or marketing but you’re spending all day packaging stock.
Staying on top of your ecommerce order fulfilment pipeline is one of the biggest blockers for growing brands. Not enough time spent on logistics means you can’t scale and that hits you in the wallet.
Below are 3 tips you could try to free up some of that packing time and get back to doing what you love with your brand.
Tip 1 – Hire some helpers (Merchant fulfilment)
Hiring your first team members is a badge of success for any business. If you’re currently running your ecommerce store from home or a local retail unit hiring locally could be a great way to get a helping hand. Employing someone to run your logistics will let you focus on the big picture for your brand.
Completing the entire eCommerce order fulfilment process this way is also known as merchant fulfilment. This is where you run all your logistics in house. While it has its advantages some of the drawbacks include the expense, you still need to manage the process, and you might not be an expert in shipping and fulfilment. So when things go wrong you’ll have no one to turn to for help.
Tip 2 – Use a dropshipping model
Admittedly this approach cannot work for every brand. If you produce bespoke jewellery or refurbish antique furniture dropshipping won’t work for you.
Dropshipping is when a customer places an order on your online store and you automatically forward the details to the manufacturer. The ecommerce order fulfilment and shipping is handled directly by the manufacturer.
If you’re ordering stock from a manufacturer to sell on your own ecommerce store, dropshipping is an effective way to cut out several steps in that process. You’re essentially getting the manufacturer to do all the heavy lifting.
However, most manufacturers are located overseas so delivery times are often longer and more expensive for your customers. Also, dropshipping offers you, the merchant, very little control over your supply chain and that can make inventory management and eCommerce order fulfilment a nightmare.
Tip 3 – Use an order fulfilment company to manage your eCommerce order fulfilment pipeline
As your brand grows it’s natural to start outsourcing some elements of your business. There’s only one of you after all and your time is precious. Outsourcing your eCommerce order fulfilment pipeline is a great first step towards clawing back some of your time.
You can spend more of your day on macro business strategy and less time on postal regions and international shipping.
At Delta Fulfilment we look after the management, storage and delivery of your product taking the hassle away from you. Find out how our eCommerce order fulfilment service could help your business.