Ecommerce Fulfilment Services

5 eCommerce Trends for 2024

ecommerce trends 2024
In this blog post

eCommerce trends change constantly, bringing in new ways for shoppers to connect with brands, make purchases, and talk about buying experiences. In 2024, we’re seeing a new wave of trends changing the game for online shopping, opening up new chances for businesses to get ahead. 

Trends like AI, omnichannel marketing and returns will redefine customer interactions, streamline operations, and improve satisfaction, marking a new era for eCommerce success.

1. Artificial Intelligence (AI)

Back in 2023, generative AI jumped from being a handy tool to a must-have for online stores, with 51% of eCommerce businesses using it to run their business. Looking at 2024, AI is only getting bigger in the eCommerce world. A whopping 84% of eCommerce businesses are either already using AI or planning to make it a big part of their strategy, making it something businesses can’t overlook. 

Why AI? For online retailers, AI can be used in a lot of different ways: 

  • Customer Experiences: Through AI, businesses can deliver personalised shopping experiences and product recommendations with uncanny accuracy, making every customer feel understood and valued.
  • Operational Efficiency: From streamlining supply chain logistics to fine-tuning inventory management, AI helps businesses react faster and more efficiently. 
  • Digital Marketing: Thanks to AI’s knack for analysis, businesses can craft marketing strategies that are more focused and effective, helping them connect with the right customers more easily.

As AI gets more popular, the gap between businesses that jump on the AI train and those that don’t will get bigger. For eCommerce shops still trying to figure out AI and machine learning, now’s the time to bring it into your game plan. If you ignore this trend, you’re not just missing out on opportunities and sales but also falling behind the competition.

2. Omnichannel Experiences 

With 87% of online retailers recognising that omnichannel marketing is necessary for their success, it’s quickly becoming a leading trend in eCommerce for 2024.

Omnichannel retailing means making sure shoppers get a smooth and unified experience, whether they’re shopping online, through an app, or in a physical store. It links up the shopping journey across all gadgets and platforms, letting customers switch between them without hiccups in service or quality. This approach caters to today’s shoppers who love the flexibility of interacting with brands in various ways. 

  • Integration: All your sales channels should work together. For example, a customer might view a product on your website, consult customer service through a chatbot for more information, and then purchase via your mobile app.
  • Customer Data: A central database that collects customer interactions across all channels. This data helps personalise the shopping experience, tailoring recommendations and marketing efforts to the individual.
  • Brand Experience: Your brand’s look, feel, and message should be uniform across all channels, reinforcing brand recognition and trust.

Customers want shopping to be easy and tailored to them, and going omnichannel makes them happier and more loyal. Especially in marketing campaigns, being present across various platforms where customers shop boosts interactions. This can open up more chances for sales across different channels.

3. Eco-friendly eCommerce

More online shoppers are choosing brands that care about the environment, with 62% looking for at least one green trait in the brands they shop with, and 57% of consumers are willing to pay more for products if they’re produced and transported in a way that doesn’t harm the environment. By going green, businesses can boost their image and win over customers who think sustainability is important.

  • Packaging: Companies are choosing biodegradable, recyclable, or compostable packaging to cut down on waste. This wins over eco-aware shoppers and helps businesses meet worldwide sustainability targets.
  • Shipping: Online stores are getting into carbon offsetting to balance out the emissions from shipping. Letting customers pick green shipping options at checkout boosts a brand’s eco-friendly image.
  • Sourcing: People care about the origins of their products. Online shops that focus on ethically sourced materials and transparent supply chains are standing out from the crowd.

As rules around being eco-friendly get tougher, adopting green methods can help companies make their logistics greener without losing efficiency. At Delta Fulfilment, we aim for sustainable fulfilment with carbon-neutral shipping by teaming up with green couriers, using sustainable packaging, and cutting out paper in our warehouses.

4. TikTok eCommerce

In the UK, 52% of people who use TikTok every week plan to shop on TikTok soon. This change in consumer behaviour makes the most of TikTok’s huge, active audience and unique way of showing content, creating an engaging and interactive shopping experience.

  • Shoppable Videos: TikTok Shop lets people buy products straight from videos or live streams. This blend of eCommerce and fun content makes it super easy for viewers to start buying with just a few clicks.
  • Influencer Partnerships: Influencers on TikTok have a big impact. Brands are teaming up with TikTok creators to reach their dedicated fans, using real content to advertise products in a natural and not pushy way.
  • Live Shopping Events: TikTok Shop’s live shopping events mix entertainment with the ability to buy on the spot, offering engaging, live shopping entertainment that pulls in consumers.

TikTok’s content often comes across as more genuine and down-to-earth than standard ads, which hits the mark with younger crowds. In the UK, 69% of TikTok users feel a deeper connection with brands they see on the platform than other websites and apps. When a product gets popular on TikTok, it can get a lot of attention and sell more without spending much on marketing. 

Our TikTok fulfilment services at Delta Fulfilment help businesses manage the rollercoaster of demand and inventory for smooth selling and shipping. 

5. Hassle-Free Returns 

With 71% of UK online shoppers returning items at least some of the time, companies need to think over and improve their return processes to keep customers happy, as a returns policy that’s both flexible and clear can boost customer trust and loyalty. Knowing they can return something easily makes people feel safer about buying online, leading to them shopping more often and spending more. In fact, nearly half of UK shoppers think a simple return process is super important when choosing to buy online.

  • Clear Communication: Make sure your returns policy is easy to spot and simple to get. Use clear language to describe how it works, when things need to be sent back by, and any rules.
  • Simplified Process: Provide pre-paid return labels, accessible drop-off spots, or pick-up services right from home to make returns simple and hassle-free.
  • Quick Refunds or Exchanges: Get refunds or exchanges done quickly to keep customers happy. The sooner they get their money back or a new item, the more likely they’ll come back to shop with you.

At Delta Fulfilment, we take care of your eCommerce returns, which can help reduce the costs and hassle involved. We handle shipping costs, restocking, and even checking the returned items. This makes it easier and cheaper for your business to keep customers happy without all the logistical headaches.

Stay Ahead of eCommerce Trends with Delta Fulfilment 

Keen to stay ahead of the curve in eCommerce and keep your customers coming back for more? Partner with Delta Fulfilment! We’re your go-to for navigating the latest trends and smoothing out your logistics, from returns to shipping and everything in between. Say hello to streamlined operations and a happier customer base. Contact us today and take the first step towards a more efficient, trend-savvy business!

Get a Quote

Fill out this form and our team will get in touch with you within 1 business day.






    Do you currently use a 3PL for order fulfilment?