Omnichannel Retailing refers to a retail strategy that integrates different methods of shopping available to consumers. This could be through online channels such as from a mobile app, a website, telephone, or physically visiting a brick-and-mortar store.
The Omnichannel approach is designed to give the customer a seamless shopping experience. It is a step beyond multichannel retailing and provides a fully integrated, cohesive user experience across multiple channels. It allows the customer to transition flawlessly from one channel to another within the same transaction.