Order cycle time refers to the total time taken from when an order is placed by a customer to when the product is delivered to them in the fulfilment industry.
In other words, order cycle time is the duration between a customer submitting their order and receiving their products. This cycle includes several steps, such as order processing, picking and packing the items, and shipping the order to the customer’s address.
Order cycle time is a performance metric for businesses as it directly impacts customer satisfaction. A shorter order cycle time implies a faster delivery, which is often appreciated by customers. In contrast, a longer order cycle time might lead to customer dissatisfaction.