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Important eCommerce Shopping Days for 2024

ecommerce shopping days
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Have you noticed spikes in sales on specific days throughout the year? It’s no coincidence—these are key eCommerce shopping days when online shoppers are ready to hit ‘buy.’ 

As an online retailer, save these dates for your diary to stay ahead of the curve. You can optimise your stock levels and ensure your website is ready to handle the traffic to guarantee a smooth shopping experience for your customers.

Knowing these dates will help you maximise your sales opportunities and keep your customers happy, whether it’s the frenzy of Black Friday or the rush of last-minute Valentine’s Day shopping. 

Chinese New Year – 10 February 2024

Chinese New Year, also known as Lunar New Year or Spring Festival, marks the beginning of the lunar calendar year and is a major holiday celebrated by 20% of people worldwide, especially in countries with significant Chinese populations. It’s a time filled with traditions, family gatherings, and, importantly for eCommerce brands, gift-giving.

77% of the Chinese population are mobile phone users, highlighting the immense potential for eCommerce businesses to tap into mobile shopping and digital marketing strategies to reach a vast and engaged audience.

New clothes are traditionally worn to symbolise a new beginning. Brands selling fashion items, especially those incorporating red (a lucky colour) or zodiac animal motifs, tend to see a boost. Speciality foods and gift baskets are in high demand, as they are commonly exchanged between families and business associates.

Valentine’s Day – 14 February 2024

Valentine’s Day goes beyond romance, chocolates and flowers and can present a big opportunity for eCommerce businesses. Consumers are eager to express their love through thoughtful gifts, making it a peak shopping time for a wide range of products.

Consumers are looking for convenient yet meaningful ways to shop for their loved ones, turning to online stores for gift ideas that can be delivered straight to their door.

On Valentine’s Day 2023, online orders increased by 14%, yet the total spending dropped by 2%. This trend suggests that while more people turned to online shopping to celebrate the occasion, they also looked for more budget-friendly options, likely because of the cost of living crisis. Consumers were still eager to participate in the holiday’s traditions but adjusted their spending habits to accommodate tighter financial constraints.

ecommerce shopping days

The classics like jewellery, chocolates, and flowers are still on the gift list. But, there’s a growing trend towards more personalised or unique gifts, like custom-made gifts, fun experiences, or even subscription boxes. This is a chance for online stores to mix things up and offer something different to catch people’s attention in a crowded marketplace. 

Consider the power of last-minute purchases. Offering fast shipping, gift-wrapping options, and e-gift cards can capture the shoppers who wait until the eleventh hour to find the perfect gift.

International Women’s Day – 9 March 2024

International Women’s Day is a global day acknowledging women’s social, economic, cultural, and political achievements. For eCommerce businesses, especially women-owned businesses, this day presents a unique opportunity to connect with customers by celebrating women’s empowerment and achievements.

This day is about recognising the influential women in our lives and supporting businesses and products supporting empowerment and equality. 72% of global online shoppers are women, and eCom brands can showcase products made by women, for women, or that contribute to causes supporting women’s rights and well-being. Categories like books on female empowerment, products from female-led businesses, and items that donate a portion of their proceeds to women’s charities see increased interest and sales.

World Book Day – 7 March 2024

World Book Day is all about celebrating books and the joy of reading. It’s a fantastic time for online stores, especially those selling books or fancy dress costumes, to connect with loads of readers.

During this time of year, the hashtag #worldbookday receives 713,000 impressions on Twitter/X of children showing off the costumes of their favourite book characters, highlighting a marketing opportunity. Think about rolling out special deals on top-selling books, slashing prices on classics, or offering bargains on e-books. This can draw in book lovers and even those wanting to get back into reading. Also, spotlighting books that are being turned into movies or TV shows is a smart move.

Beyond selling books, eCommerce businesses can expand their offerings with reading accessories like bookmarks and reading lights. Bundling these products with books could enhance the shopping experience, providing everything a reader needs in one place.

Mother’s Day – 10 March 2024

Mother’s Day is a special occasion honouring mothers and maternal figures. It’s a day when gratitude and appreciation are shown through acts of love, including giving gifts. For eCommerce businesses, Mother’s Day represents a significant sales opportunity, allowing them to connect with customers looking for the perfect way to say “thank you” to the important women in their lives.

In 2022, 68% of British shoppers under the age of 35 planned to buy Mother’s Day gifts online. This day is an excellent chance for businesses to showcase a wide range of products that cater to mothers’ diverse interests and needs. The options are limitless, from jewellery, fashion, and hair and beauty products to home decor, gourmet food baskets, and personalised gifts. Offering a curated selection of thoughtful Mother’s Day gifts can help simplify the shopping process for customers so they find something unique that resonates with their loved ones.

Creating Mother’s Day gift guides, recommending top-selling items, and featuring customer reviews can help shoppers decide. Offering special promotions, gift-wrapping services, and timely delivery can enhance the shopping experience, making it as stress-free as possible.

Easter – 31 March 2024 

Easter isn’t just a religious holiday for many; it’s also about fresh starts, spending time with family, giving gifts and eating lots of chocolate.

During Easter, consumers often look for special items to mark the occasion, including Easter-themed decorations, crafts, clothing, and confectionery products.

The UK experiences a 10% increase in online eCommerce sales in April – thanks to Easter. This is an excellent chance for online stores to mix up their products and meet the seasonal demand. Showcasing Easter baskets filled with fancy chocolates, customised presents, or festive home decor can draw in customers looking to make their celebrations extra special. 

Eid – 9 April 2024

Eid is a time for happiness, reflection, and coming together. It’s a significant part of the Islamic calendar, celebrated with prayers, big meals, and giving gifts. This time is a big chance for online shops to reach out to many people looking to buy presents for their families and friends.

During Eid, there’s a lot of interest in buying traditional and festive clothes, which makes it a great moment for online fashion stores to show off their special Eid collections. But it’s not all about clothes; people are also looking for electronics, beauty products, toys, and items to decorate their homes, all to share with their loved ones.

Since Eid is also about big family meals and gatherings, items for home entertainment, cooking, and dining are trendy. Online stores that offer quick shipping, easy returns, and customer service that understand the importance of Eid can make shopping easier for everyone and help build strong customer relationships.

Amazon Prime Days – Predicted July 2024

According to a survey, 1 in 2 consumers planned to purchase something on Amazon Prime Day in 2023, making it an important time for businesses on Amazon or those using Amazon’s fulfilment services. This day (or days) is known for drawing in many shoppers eager for discounts on a wide range of products.

Prime Day is your chance to increase sales, clear inventory, and find new customers. Prepare by highlighting your best products and offering unique deals, improving your brand’s presence on Amazon. 

Engaging product descriptions, high-quality images, and positive reviews will help your eCommerce business stand out on Prime Day and build a loyal customer base by showcasing what makes your brand memorable.

Halloween – 31 October 2024

At this spooky time of year, consumers are looking for everything from costumes and decorations to sweets and party supplies, making it a peak period for online retailers across various sectors.

Halloween spending topped £1bn in 2023, with costume sales soaring and shoppers seeking traditional and pop culture-inspired outfits for all ages. And it’s not just costumes; there’s a big appetite for Halloween decorations, like spooky lights, fog machines, and garden decor to turn homes into haunted scenes.

Halloween is a great chance for eCommerce sites to boost sales, win over new customers, leave a lasting impression, and create a memorable brand experience. The key is to embrace the holiday spirit, providing a wide range of products and engaging content that caters to the diverse ways people celebrate Halloween. 

ecommerce shopping days halloween

Black Friday and Cyber Monday – 29 November – 2 December 2024

Black Friday and Cyber Monday are very similar in their impact on consumer shopping behaviour and the opportunities they present to eCommerce businesses. While Black Friday marks the beginning of the holiday shopping frenzy with in-store and online deals, Cyber Monday capitalises on this momentum with exclusive online-only deals, making it an important day for eCommerce platforms worldwide.

In eCommerce, these key shopping days represent a significant opportunity to boost sales, attract new customers, and clear inventory before the end of the year. It’s a time when strategic planning and execution can lead to rewards, with businesses offering discounts, flash sales, and exclusive promotions to stand out in a crowded marketplace.

Beyond discounts, you need to offer a seamless shopping experience. This includes website readiness for high traffic, providing clear and detailed product information, and offering customer support to assist with inquiries and issues. Simplifying the checkout process and providing various shipping options, including next-day shipping for those looking to receive their purchases quickly, can enhance customer satisfaction.

Hanukkah – 25 Dec 2024 – 2 Jan 2025

Black Friday, Christmas and January tend to show shifts in consumer spending due to the holiday season, but Hanukkah also contributes to this spike in sales. Hanukkah, the Festival of Lights, brings warmth and joy during the winter season. It’s a time for lighting the menorah, sharing meals, and exchanging gifts, which opens up a unique opportunity for online retailers.

During Hanukkah, there’s an increased interest in items like menorahs, candles, and decorations that add to the festive atmosphere. Gifts are a big part of the celebration, too, with people looking for something meaningful for their loved ones, ranging from educational toys for kids to crafted food baskets that reflect the holiday’s traditions.

This period is a chance for eCommerce businesses to connect with their Jewish customers by offering a selection of Hanukkah-related products. Offering a variety of choices and thoughtful content about Hanukkah can make online shops a go-to destination for those from the community.

Boxing Day – 26 December

Christmas is the biggest holiday shopping season of the year, and Boxing Day is the final shopping event of that holiday. In recent years, Boxing Day has become one of the biggest online shopping events of the year, with an extra 10.7% of consumers choosing to shop online rather than in-store in 2023. For eCommerce businesses, Boxing Day presents an opportunity to capitalise on the post-Christmas surge in shopping as consumers look for deals and spend their holiday gift cards.

Other eCommerce Shopping Days 

There are plenty of other eCommerce shopping days to consider that don’t necessarily occur annually and are one-off events that create unique opportunities for sales and marketing. These events capture global attention, influencing consumer behaviour and spending patterns. 

Despite being celebrated annually, Eurovision was an important shopping period in 2023, when the UK hosted the ceremony for the previous year’s winners, Ukraine. Research found that the ceremony boosted Liverpool’s economy, the host city, by £54 million, with a predicted £13 million being spent on decorations, £4 million on souvenirs, and £5 million on fancy-dress wear. For these online retailers, tailoring products to suit one-off events, like Eurovision countries’ flags and year-marked memorabilia, can boost sales. 

Royal occasions like the Royal Weddings in 2011 and 2019 or the death of Queen Elizabeth II in 2022 massively impact ecommerce sales. These global spectacles lead to spikes in searches for memorabilia and souvenirs. Using SE Ranking, we found that from King Charles’s coronation in May 2023, the searches for ‘coronation souvenirs’ in April jumped to 18,100, from just 2000 the previous month. Ecommerce retailers can capitalise on this by offering collections or limited-time mementoes of their products.

Ensuring a well-stocked inventory of relevant items before an event can help capitalise on the increased consumer interest, directly contributing to sales growth. By aligning product offerings with the excitement of an event, eCommerce businesses can meet the needs of fans and enthusiasts, driving sales during this period.

Important eCommerce Shopping Days for 2024

eCommerce Holidays with Delta Fulfilment 

Is your eCommerce business overwhelmed during peak times of the year? Let Delta Fulfilment take the stress off your shoulders. Our expert 3PL order fulfilment services are designed to seamlessly handle your increased order volume, ensuring that your products reach customers quickly and accurately during eCommerce holidays and beyond. Contact us today to improve your brand’s holiday sales experience, leaving you free to focus on what you do best – growing your business.

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