Ecommerce Fulfilment Services

A mispick is when the wrong item is picked during the order fulfilment process. This usually happens in a warehouse when staff pick an incorrect product, the wrong quantity, or a similar-looking item by mistake.

Even one mispick can lead to delays, returns, and unhappy customers — especially in fast-paced environments where accuracy matters.

Common Causes of Mispicks

Human Error: Misreading product labels or bin locations
Poor Labelling: Barcodes or SKUs that are hard to read or too similar
Inadequate Training: Staff may not be fully familiar with product ranges
Warehouse Layout Issues: Similar items stored too close together

Impact of Mispicks on Business

Customer Frustration: Receiving the wrong item can damage trust
Increased Costs: Returns, re-shipping, and handling add up
Stock Issues: Inventory records become inaccurate
Time Waste: Time spent correcting mistakes slows down fulfilment

How to Reduce Mispicks

Barcode Scanning: Automating checks reduces human error
Better Training: Make sure staff know what to look for and how to double-check items
Clear Labelling: Use bold, easy-to-read product codes
Smart Storage: Separate similar-looking items and label shelves clearly
Regular Audits: Spot-check orders to catch problems early

More Fulfilment Terms

Order Shipment

Order Shipment refers to the process of sending out goods or products to a customer after an order has been placed and processed.

Kitting

Kitting is an essential process in fulfilment that involves gathering individual items together to create a ready-to-ship 'kit'.

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