Ecommerce Fulfilment Services

Product Bundles

product bundles

Product Bundles refer to a marketing strategy wherein several products are grouped together and sold as a single combined unit. Typically, these items are sold at a lower price than if they were bought separately, thus providing value to the consumer while also increasing the overall sales volume for the retailer.

This strategy can benefit both consumers and retailers. For consumers, a product bundle can offer cost savings, convenience, and the opportunity to try new products. For retailers, bundling can help move inventory, increase average order value, and improve customer relationships by providing additional value

Types of Product Bundles

There are several types of product bundles, including:

  1. Pure Bundle: This is when products are only available for purchase as a bundle and cannot be bought separately.
  2. Mixed Bundle: In this scenario, products are available for purchase individually or as part of a bundle.
  3. Cross-Industry Bundle: This includes products from different industries or categories, such as a product bundle that includes a video game console, a game, and a subscription to a gaming service.

More Fulfilment Terms

Out of Stock (OOS) is a term used in inventory management to describe a situation where items are unavailable for purchase due to a lack of inventory.
Inventory visibility is the ability of a business to track and manage its stock levels in real time across all locations.

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