Ecommerce Fulfilment Services

Marketplace

marketplace

A “marketplace” is a term used to describe a platform where transactions between buyers and sellers take place. It is a broad term and can refer to both physical locations, such as a farmer’s market, and digital platforms, like eBay or Amazon.

A marketplace operates by providing a venue for sellers to list their goods or services and for buyers to browse and purchase them. The marketplace itself does not own any inventory. Instead, it acts as an intermediary, facilitating transactions between buyers and sellers.

Role of a Marketplace in Fulfilment

In the context of fulfilment, a marketplace can play a significant role. Sellers use marketplaces to reach a wider customer base and usually rely on fulfilment services to handle the logistics of storing, packing and delivering their products. Buyers benefit from marketplaces as they can compare products from numerous sellers in one place.

Types of Marketplaces

There are several types of marketplaces. B2C (business-to-consumer) marketplaces, like Amazon, connect businesses with individual consumers. B2B (business-to-business) marketplaces connect businesses with other businesses. There are also C2C (consumer-to-consumer) marketplaces, like eBay, where individuals can sell to each other.

More Fulfilment Terms

Returns management is how you deal with products that your customers decide to send back.
An ecommerce platform is a software tool that allows businesses to sell products and services online.

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