We’ve all been there. Need a thingummy? Amazon has it, and it’ll be on your doorstep tomorrow. Need a whatsit? Choose from ten brands and read thousands of reviews. It’s quick, convenient, and for millions of us in the UK, it’s where we go to get what we need fast, with no hassle. And that well-trodden sales route is exactly why you need to use Amazon UK to sell your products.
If you’re running a small or medium business, Amazon can seem like a big, complex place to jump into. You might wonder if it’s worth the effort or how you’d even get started. The good news? With the right help from our Amazon Fulfilment Services, getting started on Amazon UK doesn’t have to be overwhelming.
Setting Up Your Amazon Seller Account
Amazon’s registration process is fairly straightforward once you know what to expect, and a few smart moves here can set you up for success from the start.
1. Choose Your Seller Plan
When you register as an Amazon seller, you pick between their two selling plans:
- Individual Account: If you’re starting small and expect to sell fewer than 35 items a month, the individual plan keeps things simple with no monthly fee, just a small charge per item sold.
- Professional Account: The professional selling plan is ideal for businesses looking to sell products in volume or use Amazon’s extra selling tools (like bulk listing and eligibility for the Buy Box). It has a monthly fee but no per-item charge, making it ideal for growing businesses.
Some sellers start with an Individual account to test the waters, then switch to Professional as they scale up. It’s all about finding the fit that matches your goals.
2. Gather Your Documentation
Amazon needs a few important details to verify your account, so make sure you’ve got these to hand:
- Amazon requires a government-issued ID, such as a passport or driver’s licence, for identity verification.
- To receive payments, you’ll need to provide your bank account details. It is best to have a UK-based account.
- If you’re registering as a business, have your company’s registration number and other relevant details ready.
3. Build Out Your Seller Profile
Your Seller Profile is your business’s first impression on Amazon, so make it count. A professional-looking profile builds customer trust, especially if you’re just starting out.
In Amazon Seller Central, you’ll be prompted to fill in some basics about your business. Add a logo or brand image, a friendly “About” section, and your contact information if you’ll be managing customer service.
4. Set Up Shipping and Fulfilment Preferences
Finally, head over to set your fulfilment settings in Seller Central. Two main options are Fulfilled By Amazon (FBA) and Fulfilled By Merchant (FBM). Each comes with its own benefits, depending on what you’re looking to achieve, and you can even use a mix of both if that’s the right fit.
Tips for How to Sell on Amazon Marketplace
Research Products to Sell
To get the best out of selling on Amazon, you need to choose the right products to sell there. Look at Amazon’s Best Sellers lists and use tools like Helium 10 or Jungle Scout to identify what’s selling well but has manageable competition. Don’t forget to factor in seasonal trends and important ecommerce shopping days, as products that sell well during peak periods, like Christmas or summer, can be great profit drivers.
Set Up and Optimise Your Products on Amazon
Your product listing is your main sales pitch, so make it count. When you list a product on Amazon, create clear, engaging titles with relevant keywords. To make the listing easy to read, use bullet points to highlight the top features and benefits of each item you sell. High-quality images that showcase your product from multiple angles can make a big difference, as can a strong product description that answers customer questions upfront.
Attract Customers
To boost visibility and drive traffic to your listings, you’ll have advertising options like Sponsered Products. You can also create promotions to attract more shoppers, such as discounts or coupons. Outside of Amazon, use social media to reach new customers and encourage traffic to your store.
Get Reviews
When you start selling on Amazon UK, positive reviews are key to making your product stand out, so don’t be shy about encouraging happy customers to leave feedback.
And remember, if you’re selling on Amazon, good customer service goes a long way; a quick, helpful response can make a customer feel valued and more likely to leave that all-important review.
Selling Using Fulfilled By Amazon (FBA)
With Fulfilment By Amazon (FBA), Amazon takes care of your products’ storage, packing, and shipping. You send your inventory to an Amazon fulfilment centre, and they handle the rest, including customer service and returns.
FBA unlocks some great benefits:
- Products fulfilled through FBA are eligible for Amazon Prime, which can help you reach a massive base of UK shoppers who prefer Prime’s fast, free delivery.
- Amazon will manage storage, packaging, and shipping, so you’re free to focus on other areas of your business rather than the day-to-day logistics.
- Amazon also handles customer service and returns for FBA orders, giving buyers a consistent experience and saving you valuable time
FBA comes with storage fees, handling costs, and charges for Amazon fulfilment. If you plan to sell using the Amazon FBA service, you’ll need to factor these fees into your profit margins to make sure this option is cost-effective for you.
Amazon FBA Prep Service
If you’re looking into how to ship to Amazon FBA, you’ll quickly find that Amazon’s strict prep rules need to be followed to the letter. Otherwise, you risk extra fees or even rejected shipments. That’s where our Amazon FBA Prep Services come in. Delta Fulfilment takes the load off your plate by handling every detail, from labelling to packaging, guaranteeing your products meet Amazon’s standards and are ready for FBA.
We integrate with your Amazon seller account, so as soon as you notify Amazon of incoming units, we’re ready to go. From our secure warehouse, we manage all aspects of receiving, labelling, and prepping your inventory. Each item is labelled with Amazon standard identification numbers (ASIN) and FNSKU barcodes, packaged to Amazon’s standards, and bundled or kitted as needed.
Our team creates shipments in Seller Central for you, saving time and ensuring smooth delivery. We can even add custom packaging or inserts to create a standout experience for your customers. Once everything’s ready, we ship directly to Amazon’s fulfilment centres using preferred carriers, with real-time tracking through our dashboard to keep you fully informed along the way.
Selling By Fulfilled By Merchant (FBM)
If you’d rather stay in the driving seat, Fulfilment By Merchant might be a better option. With FBM, you’re responsible for storing, packing, and shipping products directly to customers.
Here’s what you should know about FBM:
- FBM allows you to choose your preferred carriers, set your own handling times, and manage shipping, which can give you more flexibility.
- Without Amazon’s FBA fees, FBM can be a budget-friendly option, especially for businesses that already have storage facilities.
- You will manage customer service yourself, so you’ll have the chance to build closer relationships with buyers and provide more personalised support.
When you sell products on Amazon using FBM, a reliable system for storage, packing, and customer service is necessary as orders grow. If sales grow quickly, you’ll need to be able to scale your Amazon operations responsively.
Amazon FBM Services
If you choose FBM fulfilment, it’s up to you to ensure each order reaches customers smoothly. But let’s be real. Managing inventory, packing, and shipping for every order is no picnic unless you’re properly set up for it. By using our Amazon FBM Services, you can keep full control over your brand’s fulfilment while we take care of the daily logistics, easing the operational burden.
By connecting directly with your Amazon account, we keep your orders and inventory perfectly aligned in real-time. Once an order is received, our team takes care of every step, from precise picking and careful packing to timely shipping. We also enhance your brand’s impact with options for custom packaging and unique inserts, designed to leave a lasting impression and build customer loyalty. With our reliable courier network, each order reaches your customers promptly and in excellent condition, reinforcing your brand’s quality and dependability.
Our real-time inventory tracking guarantees you’re always aware of stock levels so you’re ready to meet demand without overstocking or running out.
Sell on Amazon UK with Our Flexible, Scalable Fulfilment Solutions
Becoming a seller on Amazon can open up huge opportunities, giving your business access to millions of potential customers and the chance to grow your brand and profits. But to make it work and avoid Amazon’s penalties, you need to follow their strict rules. Managing these demands in-house can be overwhelming, especially as your business scales.
That’s where Delta Fulfilment comes in. As a trusted third-party logistics partner, we take the operational burden off your shoulders, making sure your products reach customers reliably. Whether you’re using FBA, FBM, or a mix of both, we’re here to make it work for you. Contact us to get a quote, and let’s set up a fulfilment strategy that helps your Amazon business grow.